TMW boosts ‘engagement’ team
Tullo Marshall Warren has made three key appointments, boosting its planning and social media teams, as part of its new…
Articles by DecisionMarketing
Rosetta Stone in Christmas push
Home-learning language software specialist Rosetta Stone is expanding into new media channels in time for Christmas with a pan-European outdoor…
EDF Energy kicks off DM review
EDF Energy has launched a review of its direct marketing account, held by Archibald Ingall Stretton dating back to when…
Industry rides out fresh BBC attack
The DM industry has escaped unscathed from the BBC’s latest attempt to discredit direct mail – broadcast last night on…
HoF plots major Xmas mobile blitz
House of Fraser has signed a deal with O2 to provide a mobile marketing campaign in the run up to…
Indian call centre staff ‘depressed’
The bubble may have burst for Indian call centres – with many brands coming back to the UK – but…
‘Lax’ councils hit by 1,000 breaches
Personal data has been lost by or stolen from UK local councils more than 1,000 times since 2008, with some…
‘Degrading’ Lynx ads banned
Unilever brand Lynx has been flayed by the advertising watchdog for running series of ads – including an outdoor campaign…
More Th>n hires Capital One chief
Insurance brand More Th>n has raided Capital One to find a successor for former marketing director Pete Markey, who took…
DMA on alert for new BBC exposé
The DMA is launching a pre-emptive strike against yet another BBC ‘junk mail’ expose – being broadcast this week –…