DMA PR chief takes director role
The DMA has promoted PR manager Rachel Aldighieri to the new role of director of communications and insight, to develop…
Articles by DecisionMarketing
Hackers in ‘Robin Hood’ Christmas
Hacker group Anonymous is launching a ‘Robin Hood’-style campaign, donating money stolen from hacked credit cards and donating it to…
Hamish Pringle: ‘We’re all in DM now’
The pressure on brands to be in the market 24/7 is forcing even the most precious creative directors to abandon…
Salvation Army plots Xmas appeal
The Salvation Army is targeting donors for the most vital fundraising period of its year – made even more pressing…
Set your sites on behavioural targeting
Predictive behavioural targeting is often mistakenly perceived as nothing more than a tool designed to generate increased click-through and conversion…
ICO: ‘Don’t jump gun on EU laws’
The Information Commissioner’s Office is urging caution over the proposed shake-up of European data laws – set to be revealed…
CRM profits make it a ‘no brainer’
Investing in customer relationship management software is a “no brainer”, according to a new report examining the results of more…
M&S ad ‘too explicit’ for buses
A bus-side ad for Marks & Spencer lingerie, which pictured a woman on a bed with her legs apart, back…
Ikea overhauls loyalty mailshots
Ikea is revamping the welcome programme for new members of its loyalty scheme – Ikea Family – with a new…
Neighbourly delivery trials begin
Royal Mail is to begin trials this week of its controversial “Delivery to Neighbour” scheme, in which parcels will be…