Devil in the detail for Idol Hands
I’m a firm believer in always ending the week with a bang – so is Busty by the way –…
Articles by DecisionMarketing
Is there still a market for list-rental?
The emergence of social media, smartphones and tablets has redefined the marketing industry, but where does this leave the list-rental…
Tesco Bank hands CRM to WDMP
Tesco Bank is planning to boost its customer relationship management strategy – across its portfolio of insurance, credit cards and…
FB users hit by ‘privacy fatigue’
Facebook may be trying to bend over backwards to improve its privacy settings but the ‘dizzying’ number of changes have…
GB Group buys Capscan for £11.2m
Data specialist GB Group has acquired address management rival Capscan for £11.2m, as part of the company’s plan to double…
O2 pushes Xmas Priority Moments
O2 is launching a £4m marketing campaign to support Christmas activity for its location-based marketing scheme, Priority Moments. The push,…
WPN wins ActionAid sponsor brief
Watson Phillips Norman has strengthened its relationship with anti-poverty charity ActionAid by picking up the child sponsorship brief. The charity…
‘Schoolboy error’ halts Virgin push
A Virgin Media direct mail campaign has been grounded after a “schoolboy error” triggered a successful challenge by rival Sky…
Slade exits Saatchi to go it alone
Saatchi X planning chief Philip Slade – the man known just as much for his flamboyant suits as his industry…
‘Half online donors abandon cart’
Charities are missing out on millions of pounds’ worth of potential donations, with nearly half of supporters who visit a…