Aggressive charities in the dock
The charity watchdog has jumped to the defence of the industry after a study claimed donors are being put off…
Articles by DecisionMarketing
Door drops ‘alive and kicking’
The humble door drop is alive and kicking, according to a Royal Mail study, which claims the next generation of…
New tool to optimise social media
Brand owners are being offered a new tool that predicts the optimum ways for companies to engage with their customers…
Indesit overhauls social media
Indesit Company, the largest manufacturer of white goods in the UK and the company behind the Hotpoint brand, has appointed…
Brands ‘to foot bill for mail sell-off’
The direct marketing industry has slammed Coalition plans to inject nearly £10bn into Royal Mail to make it more attractive…
T-Mobile duo guilty of data theft
Two former employees of UK mobile operator T-Mobile have been forced to pay a total of £73,700 after stealing and…
Why you can’t beat physical attraction
In the increasingly digital age we live in it seems that every week there is a new social media tool…
Email cock-up sparks £120k fine
The Information Commissioner’s Office (ICO) has come down hard on Surrey County Council, imposing a fine of £120,000 after a…
REaD UK signs international deal
REaD UK and Meta-morphix have signed a deal with Deutsche Postadress and Postadress Global to help UK and international marketers…
Two lips from Amsterdam…
Well, here we are again, another Friday; another weekend looms, and another week where we’ve managed to keep the wolf…