Elvis scoops Magners promotions
Irish cider brand Magners has reportedly hired Elvis to handle its promotional marketing account, following a pitch. The agency will…
Articles by DecisionMarketing
TDA picks up PDSA mailing brief
Veterinary charity PDSA has appointed TDA for a legacy project to increase the number of supporters who leave a gift…
Townshend bags £25m Waitrose
John Townshend’s start-up agency Now is understood to have landed the £25m Waitrose account as part of a deal which…
Digital media ‘dying with owner’
Thousands of pounds worth of music and digital media are being potentially thrown away because people are forgetting to include…
Phone payment rules ‘clear as mud’
Companies which take payments over the phone have been warned that they risk financial penalties unless they act to ensure…
Nissan awards Indicia data brief
Nissan has appointed direct and digital agency Indicia to support its CRM programme, and provide data analytics and insight to…
ASA bans ‘too clever’ mailing
A direct mailing from The Phone Book, which was formatted and styled to look like an invoice, has been banned…
FSA probes ID theft insurance firm
The Financial Services Authority (FSA) has launched an investigation into card protection giant CPP over claims that it might have…
QAS signs deal with REaD UK
Experian QAS has signed a deal with REaD UK which sees the company’s data suppression files available through Experian QAS’s…
Industry revamps briefing guide
Client and agency trade bodies have joined forces to help improve client/agency briefings across all channels, which according to one…