£581m spent via smartphones
British smartphone users are now spending £581m a year by purchasing goods on their mobile phone through apps, according to…
Articles by DecisionMarketing
GyroHSR appoints Kevin Allen
GyroHSR has hired BBDO/Proximity Worldwide global head of planning Kevin Allen as international planning director. Allen originally joined Proximity London…
Unilever hands Amaze online task
Unilever has appointed integrated marketing and technology company Amaze to support the FMCG giant’s 68 websites across 104 countries, building…
OFT berates webuyanycar.com
The Office of Fair Trading has blasted used car buying company webuyanycar.com after finding that many of its online valuations…
Associated adopts Do Not Track
Global news organisation Associated Press has become the first company to adopt a Do Not Track button, enabling its 175…
3M division launches video mailer
3M-owned out-of-home digital specialist GTG is launching a VideoPak mailing, which features mini-screen technology to present three short-form video promoting…
Colin Lloyd to turn DMA into flats
Former DMA chairman Colin Lloyd is on the verge of buying the DMA’s headquarters and is understood to be planning…
Lawyers over me like a rash
You’ll have to forgive me this week, if this column is slightly dull. After last week, some of the people…
Justin Basini and the art of persuasion
“The marketing model is broken. The throw a lot of spaghetti at the wall and hope some of it sticks…
Do brands risk all for Facebook fame?
Facebook should be a very powerful tool to help brands reach out to consumers. Instead it’s all too often dysfunctional…