Kellogg’s pushes Red Nose tie-up
Kellogg’s is launching a major experiential campaign to promote the official tie-up between its Rice Krispies Squares brand for Red…
Articles by DecisionMarketing
Fraudsters exploit Japan appeal
The British Red Cross has warned that fraudsters are hoodwinking donors by sending fake emails carrying its branding that claim…
EU warns over email complaints
Brand owners which operate online businesses have been warned to ensure they provide an email address for complaints after Ryanair…
Nokia kicks off £40m blitz for N8
Nokia is aiming to maintain its dominance over Apple’s iPhone with a £40m marketing campaign for its N8 handset. The…
Booze for brekkie email banned
Wine bar chain Corney & Barrow has been censored by the ad watchdog after it ran an email campaign which…
Personalised mailings under fire
The wisdom of using digital printing techniques, which enable companies to send highly personalised mailings, has been called into question…
The Lovin’ Spoonful, chapter two
The tiny, frail, bird-like account executive; the booming, mighty, walrussy chairperson; the harassed production wonk; the languidly tortured art director;…
Microsoft in Japan quake gaffe
Microsoft has been forced into an embarrassing apology after complaints that it was using the earthquake in Japan to promote…
Web law ‘simplified’ for UK firms
A new online service backed by the peer in charge of Internet policy and a former lawyer is aiming “to…
‘Biggest ever push’ for Xperia
Sony Ericsson is planning its “biggest marketing campaign ever” to back the Xperia Play phone, which launches on March 31….