Diageo unveils Bell’s spring push
Diageo is launching a spring campaign for Bell’s Blended Scotch Whisky in a bid to increase consumer loyalty and build…
Articles by DecisionMarketing
£2m clean-up bill for data breach
Companies which suffer a data security breach end up with an average clean-up bill of nearly £2m – a 13…
How to find ‘where you are now’…
As consultants in the online marketing sector, there is a common scenario that we see again and again. We meet…
‘Thumbs up’ for COI closure
The Advertising Association has backed proposals to scrap the COI, with chief executive Tim Lefroy claiming the plan recognises the…
Apple faces Japan quake fall-out
The earthquake and tsunami in Japan could seriously affect the supply of Apple products, including the iPhone and iPad, according…
Facebook faces privacy clampdown
Brands which run Facebook pages could be forced to revamp their privacy strategies, including giving users the “right to be…
Bribery and corruption? Surely not
It is said that some agencies are so desperate to get coverage in the marketing press that they will stoop…
Gary Sharpen departs WDMP
WDMP executive creative director Gary Sharpen is leaving the agency after three years to take on what he calls “new…
Europcar ‘Crush Hour’ by O&M Paris
Anyone who remembers the Seventies TV show Candid Camera will no doubt be familiar with the hilarious consequences of replacing…
Wi-Fi data security risks exposed
Some 40 per cent of people who have Wi-Fi at home do not know how to change the security settings…