Morrisons develops ‘store of future’
Morrisons has appointed agency Live & Breathe to develop a raft of instore communications as part a pilot scheme at…
Articles by DecisionMarketing
Tesco risks Facebook backlash
Tesco is leaving itself open to a major online onslaught after launching an official Facebook page. With hundreds of Facebook…
Online group fights to save NHS
Members of the online pressure group which claimed victory in overturning the sell-off of Britain’s forests have voted to fight…
Students urged to ‘aim higher’
The Government has used the humble mailshot to target everyone from serial criminals to die-hard smokers but now it is…
Firms face GCHQ data tracking
Prime Minister David Cameron is urging large companies to allow GCHQ to monitor the data passing over their critical networks….
Trade bodies sign up to DataSeal
DM information security scheme DataSeal has been expanded beyond the DMA membership to members of the IPA, ISBA and IPM…
Morrisons plots online assault
Supermarket chain Morrisons is planning a major online attack on its rivals by roll out a new e-commerce site, Morrisons.com,…
Crackdown on premium rate lines
Brands which use premium rate numbers will now have to sign up to a register and must adhere to a…
Groupola guilty of ‘bait pricing’
The OFT has taken enforcement action against Markco Media, the company behind group buying website Groupola, after it heavily promoted…
Greenpeace starts agency hunt
Greenpeace is understood to be talking to agencies about a new marketing campaign which will encourage people to show their…