Majestic revamps online strategy
Majestic Wine is aiming replicate its high street offering online by tailoring its website to each of its 161-store network,…
Articles by DecisionMarketing
Protecting your data ‘not geeky’
Consumers who gain control of their own personal information are not “geeks”, and, in time, everyone should be able to…
Hastings Direct hires SmartFocus
Hastings Direct has appointed SmartFocus to boost communication with its customer base and create a single customer view. The appointment…
Silverpop fingered by Play.com
Online retailer Play.com has blamed email marketing agency Silverpop for the data breach which led to customer names and email…
‘Wake-up call’ for mobile owners
The majority of consumers have still not woken up to the danger of letting personal data fall into the wrong…
Why mail boosts ROI on all campaigns
I, for one, was not surprised by the recent Brand Science research that direct mail can drive return on investment…
Apple slammed for ‘gay cure’ app
Apple has come under fire after approving an app for the iPad and iPhone that claims to cure homosexuality. The…
Royal Mail axes 1,700 top jobs
Royal Mail is axing 1,700 managerial jobs and closing two of its seven mail centres in London, in a fresh…
Play.com rocked by data breach
Play.com, one of the largest online retailers of consumer goods, has been hit by a major security breach, and is…
John Smith’s gallops into Aintree
John Smith’s is launching a campaign featuring “Smithy”, the 5-year old racehorse the company owns, who is also the face…