Stabbing wrecks BBM comeback
BlackBerry’s hopes of distancing itself from the more troubled elements of its customer base – last summer’s disturbances were branded…
Articles by DecisionMarketing
Waitrose kicks off Easter mailing
Waitrose is launching an Easter direct marketing campaign for myWaitrose members this week, featuring personalised wine recommendations – as well…
DLG slammed for deceptive emails
DLG has been blasted by the ad watchdog after it ran three email campaigns, dressed up as if they were…
‘Gratuitous’ American Apparel ban
An online marketing campaign by US chain American Apparel has been branded gratuitous by the ad watchdog after it investigated…
Backlash stalls Govt ‘snooping’ plan
Government plans to expand its powers to monitor the emails, texts and website visits of every person in the UK…
AIS planning hire boosts top team
AIS London has boosted its senior team with the appointment of senior planner Anna Hartelius who joins from Weber Shandwick,…
Adwords ruling puts firms on alert
Companies which buy Google Adwords could face extra scrutiny following a ruling in Australia’s Federal Court which found that Google…
Online advertising spend hits £5bn
Online advertising spend hit nearly £5bn in the UK during 2011 – its biggest increase in five years – as…
Game plots online and loyalty blitz
Beleaguered computer games retailer Game has reactivated its loyalty scheme, The Reward Card, and plans to boost its online presence…
Rapp promotes technology chief
Rapp UK has promoted technology director John Markham to the role of chief technology officer, in a move which also…