Change4Life game to target kids
Change4Life has developed a new game with its partner LazyTown to get young children healthy and active, and is launching…
Articles by DecisionMarketing
Reding: ‘Don’t delay EU data laws’
European Commission vice-president Viviane Reding has urged MEPs to get a move on over the new data protection laws, claiming…
Marc Michaels to exit as COI closes
COI director of direct marketing and evaluation Marc Michaels, arguably one of the most powerful men in DM over the…
Getting the young and gifted back
With marketing the sort of industry that young people aspire to be part of, finding talent should be easy, right?…
Busty’s naughty little secret…
I have to confess I’m a little miffed this week. You see, in a former life – when I was…
Cavers takes top Lateral Group job
Creative chief Mike Cavers – who recently quit The Marketing Store where he had been for nearly three years –…
CMW recruits digital strategy boss
CMW has strengthened its management team by hiring Matthew North as the agency’s head of digital strategy and planning. He…
Bank customers shun social media
The vast majority of banking customers do not want to engage with their financial services provider on social media, according…
Lloyd James eyes Far East market
Lloyd James Group is setting its sights on Far East expansion with the appointment of former RDP chief and marketing…
ONS ‘basket’ proves the case for change
The latest figures from the Office for National Statistics’ (ONS) “basket of goods”, which calculate inflation against consumer spending behaviour,…