News

Many people in direct marketing may still be questioning its existence, but ‘big data’ has now popped up on the…

UK travel trade association ABTA has overhauled its online presence, making it easier for both members and consumers to access…

The number of marketing vacancies in the UK has grown by nearly 14% over the past year, according to figures from the…

Peugeot is launching a multichannel marketing campaign – including direct mail and online executions – to boost Peugeot Professional’s share…

Marks & Spencer is holding talks with direct agencies as part of plans to ramp up personalised marketing campaigns, as…

The latest IPA Bellwether Report has proved something of a curate’s egg for the digital and direct marketing sectors, with…

Data breaches and successful hack attacks soared by 40% during 2012, according to a report by IBM, which cites the…

A new campaign backed by funding from the Communication Workers Union – and supported by rural and OAP groups –…

Triple-digit growth in mobile ads pushed UK digital marketing spend close to £5.5bn during 2012, according to IAB and PwC…

Serial offender American Apparel has once again found itself in breach of advertising rules, this time for using “gratuitous” images…