Gut instinct ‘costs marketers billions’
UK marketers are throwing away billions of pounds a year in spend by relying on gut instinct and guesswork rather…
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Brand loyalty is thriving online
The notion that consumers flit from website to website to get the best deals has been blown out of the…
e-Christmas cards fail to impress
Businesses and consumers might want to pause a moment before they press the send key on that e-Christmas card, because…
Nick Dixon to stand down at DST
Nick Dixon is to step down from his role as group chief executive of DST Output at the end of…
‘Big data’ salaries are 20% higher
Data professionals skilled in working with ‘big data’ technologies can command salaries which are up to 20% higher than other…
Desktop search trounces mobile
The rise of the smartphone is failing to dent the popularity of desktop search, with most consumers still relying heavily…
MPs baulk at Snoopers’ Charter
Home Secretary Theresa May has been ordered to go “back to the drawing board” on the draft Communications Bill –…
Golley Slater nets travel specialist
Tailor-made holiday and tour specialist Bridge & Wickers has appointed Golley Slater to handle the media account for its brand,…
Sky hands data task to Experian
BSkyB’s customer intelligence unit, SkyIQ, has gone back to Experian to help it refine its direct marketing prospect strategy and…
Fresh call to bang up data thieves
Information Commissioner Christopher Graham has repeated calls for tougher sentences for personal data thieves – including time behind bars –…