Havas EHS takes Dove digital lead

Havas EHS has tightened its grip on the Unilever account by being appointed lead digital agency for Dove, as the deodorant brand for women plans to extend its range.
The agency, which has worked on the account before – but only on a project basis – will handle digital display work for Dove as well as digital infrastructure and integration.
But Unilever is keen to stress it will also retain its other incumbent agencies on digital content for Dove.
Senior vice-president for Dove Steve Miles said: “Havas EHS have been working with us for some time on digital projects for Dove Deodorant.
“They have produced some outstanding work for us and are passionate about the brand. We are looking forward to seeing more of this for the extended Dove range for women.”
He added: “We are delighted with the work being produced by all the agencies we work with, and we will continue to involve them in creating compelling digital content to engage with our consumers.”
Havas EHS global brand director Matt Fanshawe said: “Dove is a fantastic brand, with a dynamic role in the digital space. We are pleased to be working with the team to use creativity, technology and data to tell great stories across Dove’s range for women.”

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