Privacy groups outraged by EU vote
Civil rights groups have hit back at moves to relax the proposed EU Data Protection Regulation by publishing a Brussels…
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Nivea pushes ‘manly’ mousturiser
Beiersdorf brand Nivea for Men has kicked off a year-long pan-European campaign with a set of online videos featuring ‘manly…
Sky primes set-top box ad plan
BSkyB will finally launch its Adsmart TV scheme this summer, enabling brands to use the broadcaster’s near 2 million set-top…
Unicef rushes out Syrian appeal
Unicef’s direct marketing agency Watson Phillips Norman has rushed into action to create a DTRV campaign fronted by Ewan McGregor…
First victory in war on EU data laws
The direct marketing industry’s £47bn fight against the worst excesses of the EU Data Protection Regulation has received a major…
Web shoppers wait 5 mins…then go
Nearly three quarters (71%) of online consumers expect to be able to access help within five minutes, and nearly half…
Mobile coupons soar 50% to 10bn
More than 10 billion mobile vouchers are expected to be redeemed this year – a 50% rise on 2012 –…
‘Threatening’ CRUK mailer banned
A Cancer Research UK mailing campaign – devised by Rapp – has been banned after the ad watchdog adjudged that…
Coppafeel takes message to toilets
Youth breast cancer awareness charity CoppaFeel is aiming to get women to sign up for its free, monthly text reminder…
‘Simple’ cookies consent now rules
Anyone still tearing their hair out over how best to serve cookies on their website can now relax and simply…