DM, digital triumph in Govt rethink
Direct and digital marketing will get the lion’s share of spend in the Government’s new advertising framework – outlined this…
News
EHS 4D scoops Pets at Home CRM
The UK’s largest chain of pet stores Pets at Home has hired its first dedicated CRM agency, by appointing EHS…
FB suspends tagging for new users
Facebook has suspended its photo-tagging feature for new users in the UK and Europe – and could be forced to…
Data laws to aid A-level flunkers
The Information Commissioner’s Office is displaying its ‘fluffy side’ by urging students who have cocked-up their A-levels to use data…
Royal Mail to overhaul digital roster
Royal Mail has kicked off a review of its digital marketing account – worth an estimated £11m – the bulk…
Tesco data strategy ‘paying off’
Tesco’s £1bn recovery plan – which puts Clubcard data at the heart of the operation – is gaining traction after…
Mobile ads now ‘welcomed by all’
Mobile marketing has finally come of age, according to a new study, which claims the medium influences 48% of consumers…
Madonna Smirnoff ad gets all clear
Complaints about a TV campaign offering Madonna fans the chance to win VIP passes – thanks to Smirnoff vodka –…
Webtrends offers free analytics
Digital intelligence firm Webtrends is launching an iPad app which provides businesses with marketing analytics and insights, including trending data…
Iceland re-opens online operation
Supermarket chain Iceland is to re-open its online store – closed six years ago after the break-up of its parent…