‘Delivered by Royal Mail’ approved
Royal Mail is finally introducing its “Delivered by Royal Mail” postmark on all direct mail – much to the annoyance…
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Viewers wary over ‘smart DRTV’
Growing penetration of Internet-enabled TVs is set to fuel the next generation of direct response television – dubbed “smart DRTV”…
ASA bans Maximiles ‘cancer’ email
Online loyalty scheme Maximiles has been slammed by the ad watchdog after it ran a “distressing” personalised email campaign to…
Button takes top Underwired role
Former HMV group head of CRM Matt Button has joined digital and social media specialist agency Underwired, to lead its…
Cookie consent ‘still baffles firms’
With just days to go until the cookie law – part of the ePrivacy Directive – becomes enforceable nearly half…
Ikea plots major loyalty card revamp
Ikea is planning a major shake-up of its global loyalty scheme – Ikea Family – amid plans to delve deeper…
Experian buys interaction specialist
Experian has bolstered its marketing armoury with the acquisition of interaction specialist Conversen, whose technologies enable marketers to create fully…
Email conversion ‘is top priority’
Email marketers have put concerns over deliverability and click rates to one side, to concentrate on the far tougher problem…
Olympics to fuel direct mail chaos
The Olympics is likely to play havoc with the timing of direct mail campaigns in London – especially if designed…
Valldata acquires charity tribute site
Charity outsourcing specialist Valldata has bought memorial website Our Lasting Tribute from parent group Involve Marketing Partnership for an undisclosed…