Indian call centres in dock again
Indian call centres are facing a fresh backlash following claims made in The Sunday Times that rogue staff are offering…
News
McCain goes digital for onpack blitz
McCain Foods is launching a major digital campaign to support its biggest ever on-pack promotion, dubbed ‘Lucky Spuds’, which will…
Half of data fines cut, admits ICO
The Information Commissioner’s Office (ICO) has slashed fines for businesses which have breached data laws in half of the cases…
BSkyB overhauls CRM operation
BSkyB is shaking up its CRM strategy with the appointment of two firms to handle its customer communications, as part…
New EU data laws ‘to cost millions’
UK companies involved in data-driven marketing are set to lose millions of pounds in profits and extra costs if forced…
Probe into dog attacks on posties
Royal Mail has launched an independent inquiry into dog attacks on postal workers, which, according to some reports, occur at…
Marketers slam looming cookie law
Some 82% of digital marketers think the EU cookie law is ‘bad’ for the web, while many are still struggling…
Highland Spring plots TV push
Highland Spring is to launch a major marketing campaign, featuring a TV and digital push, promoting it as a feel-good…
Targeted ads face consumer fury
Companies which use online targeted ads are facing a major consumer backlash on the back of new research which claims…
Citroën mail and app blitz for DS
Citroën UK is launching a major direct marketing push – linking direct mail and smartphones through digital watermarking technology –…