Email marketing ‘worth £336m’
The UK market for email marketing platforms and services is now worth £336m, according to a new report, which claims…
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East Coast pushes train over plane
East Coast railway is urging business travellers to ditch the plane and try the train in a major direct marketing…
Job cuts to fuel £20m donor slump
Charities could be hit by a £20m donation shortfall as a result of Whitehall’s public sector job cuts, according to…
ASA bans sexually explicit ads
The Advertising Standards Authority has come down hard on two sexually explicit responsive ads – for Tease Me TV and…
MPs told to slash Universal Service
The Government must bow to the inevitable decline in mail volumes by cutting back the Universal Service or risk a…
Industry outrage at bulk mail hike
Royal Mail plans to hike bulk mail prices have been branded “outrageous” by the DM industry, after Postcomm paved the…
Prize draw ‘suckers’ list exposed
Rogue overseas firms are offering UK companies lists of prize-draw “suckers”, containing details of consumers who are “addicted” to paying…
Businesses ‘blind to data security’
Only half of the big businesses which hold personal customer data are aware of the need to store it securely,…
Single view eludes brand-owners
Just 4 per cent of businesses have a single customer view across all consumer touchpoints, despite growing customer expectations that…
Agencies face Royal Mail cutbacks
Royal Mail’s marketing agencies could be facing a 20 per cent cut in the fees they charge the postal operator,…