O2 location deal dishes out £5m
O2 is hailing the success of its location-based marketing scheme Priority Moments – which offers consumers discounts on a range…
News
Social and mobile ‘drive CRM surge’
The rise of social media and mobile is driving major growth in the CRM market, with spend doubling during 2011…
Firms ‘unprepared’ for mobile blitz
The ‘year of the mobile’ may well be upon us at last – with 2012 likely to see that much-vaunted…
95% of data ‘unused’ claims expert
Brand owners are using only 5% of the information they collect, with much of the data they horde unusable, according…
Cadbury ‘games’ in Olympics push
Cadbury is backing its sponsorship of the London 2012 Olympic and Paralympic Games with a multi-million pound integrated marketing campaign,…
Samsung recruits ex-Orange chief
Samsung has appointed former Orange marketing chief Gareth Abel as its new UK and Ireland mobile marketing director, amid predictions…
Fortnum’s hit by hamper blunder
Upmarket London department store Fortnum & Mason has been forced to admit that it has still not delivered all the…
Billington Cartmell hires data chief
Billington Cartmell has recruited data and CRM specialist Ian McNamara to lead the group’s data planning, analytics, CRM and hosted…
EU privacy group blasts online code
The online marketing industry’s code of practice for behavioural ads – which features an icon supported by a website –…
Wunderman scoops Levi’s digital
Levi’s has pooled its global digital marketing account into WPP-owned Wunderman, following a review which is understood to have included…