Online ads ‘trounce ROI of TV’
Online ads now deliver substantially higher ROI and sales uplift than TV and achieve reach equal to press and outdoor….
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DMA demands SMS spam action
The DMA is urging the Information Commissioner’s Office (ICO) to get tough on text spam, claiming it is failing to…
MPs back ‘lock up data thieves’ call
MPs have backed Information Commissioner Christopher Graham’s long-standing call that criminals who break data protection laws and obtain personal details…
Brands sign peer-to-peer pledge
Many of the world’s top brands have signed a pledge accepting new guidelines that children aged 16 and under should…
BlackBerry rocked by legal action
BlackBerry maker Research in Motion (RIM) is facing legal action in the US and Canada for the three-day outage that…
Card giants plot behavioural blitz
Visa and MasterCard are reportedly working on a system for delivering online behavioural ads to consumers, based on what they…
SMA ad cleared after milk concerns
The ad watchdog has rejected calls to ban a responsive TV ad promoting SMA Nutrition’s website after a raft of…
Marketers face cyber-theft threat
Marketing industry firms – including brand owners, agencies, and data companies – have long been aware of rivals trying stealing…
Crisis looms in online conversion
Millions more people may be going online but convincing them to part with their cash is becoming a tough nut…
Waitrose expands web loyalty club
Waitrose is bolstering its attack on the major grocery chains by expanding its online loyalty club into a full-blown scheme,…