Google: ‘Data transparency crucial’
Consumer privacy is the top priority of Google’s new head in the UK, Dan Cobley, who maintains that online advertisers…
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DM agencies join IPA US mission
DM and digital agencies have joined a trade mission to the US, set up by the Institute of Practitioners in…
Shop Direct in £12m Xmas blitz
Shop Direct Group is investing £12m in major Christmas campaigns for individual flagship brands Very.co.uk, Littlewoods.com and Isme.com. The three…
Study probes privacy in classroom
The Information Commissioner’s Office has moved a step closer to getting privacy issues taught to kids as young as four…
Facebook email branded ‘a flop’
Facebook email, launched 12 months ago amid dire warnings that it would render obsolete millions of email marketing addresses and…
Tesco Bank hands CRM to WDMP
Tesco Bank is planning to boost its customer relationship management strategy – across its portfolio of insurance, credit cards and…
FB users hit by ‘privacy fatigue’
Facebook may be trying to bend over backwards to improve its privacy settings but the ‘dizzying’ number of changes have…
GB Group buys Capscan for £11.2m
Data specialist GB Group has acquired address management rival Capscan for £11.2m, as part of the company’s plan to double…
O2 pushes Xmas Priority Moments
O2 is launching a £4m marketing campaign to support Christmas activity for its location-based marketing scheme, Priority Moments. The push,…
WPN wins ActionAid sponsor brief
Watson Phillips Norman has strengthened its relationship with anti-poverty charity ActionAid by picking up the child sponsorship brief. The charity…