Ex-Edit chief Arnold returns to head Salocin consulting
The Salocin Group has appointed a new managing partner of its advisory and consulting practice, bringing back former Edit chief…
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M&S goodwill gift card email sparks scam attack fears
Marks & Spencer’s attempt to woo customers back by sending out thousands of £10 gift cards to those affected by…
Supermarkets set to fight the good fight on obesity
The Government wants supermarkets, as well as food and drink brands, to be on the front line of the fight…
New Look channels AI tool for CX strategy makeover
Womenswear fashion chain New Look is turning to an AI-driven solution to unify customer data as it strives to deliver…
Escape to the country: Brits ditch city life for rural idyll
Younger people and families are increasingly trading city skylines for countryside calm, as the UK undergoes an ever-evolving transformation and…
Brands wake up to influencer marketing ‘growing pains’
Creator marketing might be booming – with Goldman Sachs claiming the sector will be worth $480bn by 2027 – but…
Asos battles backlash with launch of UK loyalty scheme
Online fast fashion giant Asos is aiming to defuse the row over its decision to close some customer accounts over…
Bellwether at 25: IPA hails rise of the ‘trusted indicator’
The IPA is marking the 25th anniversary of its Bellwether Report with a special edition compendium capturing the evolution of…
VCCP lands brief to recruit further education teachers
The Department for Education has hired VCCP as its lead strategic and creative agency to spearhead the recruitment of further…
ASA sends Listerine donkey TV ad to the knacker’s yard
A TV ad for Listerine, which featured a toothy animated donkey extolling the virtues of the brand, has been forced…