Industry mounts fightback over GDPR direct mail jitters
Senior figures in the marketing industry are urging clients to wake up to the power of direct mail following Royal…
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Fresh delay to pensions cold calling ban sparks uproar
The Government’s commitment to rid the country of telemarketing sharks has been called into question following an admission that the…
Japan seals EU data transfer deal as UK firms await fate
As British bosses toss and turn at night over the failure of Brexit negotiators to secure the future of data…
GDPR sermon: Heaven knows we’re miserable now
Church goers are still struggling to come to terms with GDPR after one parishoner’s efforts to get prayers read out…
‘Teflon’ Facebook sees ad spend rise by nearly 50%
Consumers may be worried about Facebook’s data governance but predictions that the Cambridge Analytica data scandal would trigger a mass defection…
Omnicom links LiveRamp and Experian for data platform
Just days after IPG bought Acxiom, rival Omnicom Group is aiming to prove its own data-driven credentials with the launch…
Just 2% of consumers trust agencies with their data
Marketing and advertising agencies have a mountain to climb when it comes to gaining consumers’ trust in handling their personal…
‘Lady zoo’ Presidents Club spanked by charity watchdog
The Charity Commission has launched a scathing attack on the trustees of the controversial Presidents Club – which was branded…
Direct mailing firm blames Blue Planet II for collapse
A direct mail specialist print firm – which has been trading since 1978 – has blamed the fall-out from the…
Marketing bodies back Brexit plans but demand clarity
The marketing industry has backed the Government’s stance on data protection post-Brexit – included in long-awaited White Paper “masterplan” to…