Email still top of the pops but it needs constant retuning
Email may be the preferred marketing channel for most consumers – and with a claimed ROI of 38:1 it is…
News
Royal Mail battered over harrowing ID theft campaign
Royal Mail chiefs have been left to lick their wounds after being battered by the ad watchdog over a campaign,…
FA signs up Cognizant to kick off digital transformation
The Football Association has handed its digital transformation programme to US tech giant Cognizant as part of its strategy to…
Dunn: We need girls to follow strong women – not boys
Data industry pioneer Edwina Dunn is stepping up her crusade to get more girls to consider a career in data…
Banks face loss of billions as disgruntled young plot exit
With open banking set to take off in January, established finance firms have been sent a dire warning with the…
Customer experience at risk due to ill-equipped staff
Contact centre agents might be manning the front line of brands’ customer experience efforts but the majority (60%) admit their…
Scots police swallow new chief’s Madison sign-up alibi
One of Scotland’s most senior civil servants has claimed he only signed up to an adultery website “out of interest…
Boredom and anger driving marketers to seek new job
Retailers might be in full seasonal swing but for recruitment agencies all their Christmases appear to have come at once…
Americans streets ahead of UK firms with GDPR plans
With GDPR D-Day looming large, it appears the Americans are way ahead of the game when it comes to getting…
Teacher crisis ‘paints bleak picture’ of data education
The Royal Society, the UK’s independent scientific academy, is urging the Government to increase its investment in computer education tenfold…