MarketReach starts major push for programmatic mail
Royal Mail MarketReach is launching a new campaign through Lida to promote the benefits of its programmatic mail service, fronted…
News
All change again, Possible and Wunderman swap chiefs
The game of musical chairs is continuing apace over at Wunderman with managing director Chris Daplyn becoming CEO of sister…
DMA tells firms: don’t expect all the answers on GDPR
Companies looking for definitive answers on how to comply with the looming GDPR are barking up the wrong tree; organisations…
Amaze chief Buchanan exits and rejoins Reading Room
Amaze chief commercial officer Kirstie Buchanan has left the digital agency just seven months after joining the St Ives-owned business…
Data firms ‘on a hiding to nothing’ in ICO investigations
Verso Group has hit back at the Information Commissioner’s Office’s handling of its investigation – and subsequent press statements – …
ICO stirs hornet’s nest with plans for huge rise in fees
The Information Commissioner’s Office has finally revealed how much companies will have to cough up under its new three-tier payment…
Data industry braced for knock at door as ICO hits Verso
The Information Commissioner’s Office has put the data broking industry on red alert after slapping Verso Group with an £80,000…
Charities admit to being clueless about digital skills
Charities may have already asked for help in meeting the requirements for GDPR but it is their lack of digital…
Marketers losing faith in marketing to fend off rivals
Talk to most marketers and you would be hard-pushed to find anyone who did not live and breathe their brand,…
Sky launches 10,000th TV push on AdSmart platform
Sky Media is hailing the success of its AdSmart TV advertising platform after Clydesdale Bank kicked off the 10,000th ad…