Salford NHS Trust awards digital transformation to Code
Code Computerlove has secured a major new account from the Salford Royal NHS Foundation Trust – one of 16 sites…
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Ann Summers ties up new customer experience package
Ann Summers, the favoured retailer for those seeking a little extra in the bedroom, is aiming to firm up its…
IBM gives clients complete control with GDPR overhaul
IBM is attempting to answer one of the great conundrums of modern day data-driven marketers by actually telling its clients…
Denham’s crusade to boost data transparency in tatters
Information Commissioner Elizabeth Denham’s personal crusade to persuade companies to improve data transparency appears to have hit a brick wall after the…
RSPCA demands action over fake phone number scam
The RSPCA is calling on Ofcom and Google to act over a slew of rogue websites which are advertising phone…
M&S chief hails data strategy as Sparks leads revival
Marks & Spencer has reaffirmed its commitment to data-driven marketing by insisting it wants data analysis “to become the glue…
23red boosts senior team with new head of strategy
23red is beefing up its senior management with the appointment of former ZAK chief strategy officer Susan Poole as head…
Brands face CRM meltdown as data boycott grows
Brands are being warned they face an unprecedented dearth of customer data unless they refocus on building mutually beneficial relationships,…
Retailers ‘failing to address customer experience woes’
The question of what makes shoppers choose one retailer over another has vexed the industry for years; some believe price…
Effective personalisation? You’re more likely to see yeti
The effective use of cross-channel marketing appears to be as elusive as Big Foot for most in the industry, if…