Second firm in a week shuts up shop to avoid ICO fine
Concerns that the Information Commissioner’s Office crackdown on rogue telemarketing companies is becoming paralysed by Government inaction have heightened after…
News
TNT Express rocked as cyber attack wipes out $300m
FedEx has admitted that this summer’s cyber-attack on TNT Express – which also hit WPP, Mondelez International and Reckitt Benckiser …
Tim Mason hails success as Eagle Eye revenues rocket
Eagle Eye Solutions Group, the marketing company set up with backing from former Tesco group chief executive Sir Terry Leahy,…
Digital budget going down drain over basic data failings
Fresh evidence has emerged that brands are still as clueless as ever about their digital marketing effectiveness with a new…
ASA slams the brakes on ‘reckless’ Aviva safe driving ad
An Aviva campaign – starring former Formula One driver David Coulthard – which was designed to attract “safer drivers” has…
Paddy Power hits the deck as ASA batters racist ad
Advertising bad boy Paddy Power has been dumped on its backside once more over its campaign promoting an early pay-out on…
23red pumps up volume to tackle high blood pressure
Public Health England is launching a campaign to promote its Heart Age Test to raise awareness of the importance of…
Ecrebo raids Aimia again to hire chief analytics officer
Retail marketing specialist Ecrebo – which is backed by Air Miles and Nectar chief Sir Keith Mills and counts M&S…
70% of customers plan to demand to see their data
Companies may be quaking in their boots over the prospect of huge fines for a data breach under GDPR but…
PPI cowboys ride roughshod over latest ICO crackdown
As the Terminator-style PPI compensation ads roll out, fresh evidence has emerged that directors of rogue claims companies are putting…