New industry body to tackle threat to outbound calling
Brand owners, telemarketers, data professionals and trade bodies are being urged to join a new industry group which is being…
News
IPG Mediabrands brings in Acxiom to bolster insight
Interpublic-owned IPG Mediabrands has signed a global deal with Acxiom to further strengthen its data and analytics capabilities, in a…
JWT seals in-house agency alliance with Blueberry Wave
J Walter Thompson London is beefing up its data-driven marketing offering by signing a major in-house deal with Blueberry Wave,…
Tesco braced for fall-out from Clubcard deal with Uber
Transport for London’s decision to strip Uber of its licence to operate in the capital has set off alarm bells…
Annette King ditches Ogilvy to spearhead Publicis UK
Ogilvy UK chief executive Annette King – who has been at the WPP agency for 17 years – has been…
Simply Business revamps online hub with Start Design
Simply Business, the specialist firm which has helped over 425,000 small businesses find the right insurance, has overhauled its online…
Comparethemarket probed as sector faces data scrutiny
The Competition & Markets Authority has sent out a warning to price comparison sites they must be far more transparent…
Bullying claims squeeze out ‘Oi spotty’ Proactive+ ad
Skincare brand Proactive+ has been slapped down by the ad watchdog for an ad starring model and actress Jorgie Porter…
Equifax CEO is ‘retired’ as company reels from breach
Equifax chairman and chief executive Richard Smith has paid the ultimate price for the company’s bungled handling of the major…
Merkle hires Claire Billings to lead European marketing
Dentsu-owned data-driven marketing agency Merkle has appointed former Campaign journalist Claire Billings vice president of marketing for Europe as part…