Marketers claim obsession with data is killing creativity
Arguments over what comes first, the data or the creative, have been vexing agency minds for decades. But marketers, it…
Arguments over what comes first, the data or the creative, have been vexing agency minds for decades. But marketers, it…
Kensington & Chelsea Council has been battered by the Information Commissioner’s Office after a bungled Freedom of Information request saw…
Pub chain JD Wetherspoon has ditched its social media accounts, citing the “misuse of personal data” and the bad publicity…
Facebook has stolen a march on the Information Commissioner’s Office – and the social media giant’s rivals – by launching…
Wunderman and WPP Digital chief executive Mark Read has become joint chief operating officer at WPP – alongside the head…
Two former chairmen of the Marketing Agencies Association (MAA) have set up a new organisation to acquire the trade body’s…
The CRM software market has now overtaken database management systems as the largest “software as a service” tool, with revenues…
Online retailers are facing a major crackdown on misleading claims about delivery charges to consumers from next month, with the…
The Information Commissioner’s Office is taking a collaborative approach for its long-awaited “Your Data Matters” public awareness campaign – launched…
Online retailer Wish.com has been spanked by the ad watchdog over a series of digital ads which promoted sex products…