DPN joins calls for more urgency over GDPR guidance
The Data Protection Network has added its voice to widespread concerns that the Information Commissioner’s Office is dragging its feet…
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Andy Snuggs takes top role at start-up Future Kings
Former Psona chief Andy Snuggs has joined branding and customer experience agency start-up Future Kings as managing partner with a…
Mailing house industry body SMP launches online portal
The Strategic Mailing Partnership (SMP), the industry group set up to promote direct mail and build closer ties between mailing…
TPS tender put on hold over EU ePrivacy opt-in threat
The Information Commissioner’s Office has sparked fresh fears that the new EU ePrivacy Regulation could enforce an opt-in regime for…
UK online ad viewability rises but trails rest of Europe
Online ad viewability levels in the UK rose for the first time in nine months to the highest level seen…
Bede Feltham joins Havas for top role at FullSix Media
Havas Media Group UK has appointed Marketing Hybrid Networking Group founder and former AOL and Mustard Digital chief Bede Feltham…
Perfect Storm nets London Fire Brigade recruitment
BBD Perfect Storm has been appointed to handle a new campaign to recruit firefighters to the London Fire Brigade, due…
Don’t believe the hype about programmatic, Dunn warns
Edwina Dunn, one of the most highly respected figures in the data marketing industry, has warned brand owners of the…
Gender stereotyping in ads ‘deep-rooted’ say consumers
With the Advertising Standards Authority vowing to crack down on gender stereotypes, a new study into the representation of women…
Ford links posters with mobile data to push new Fiesta
Ford is the first brand to sign up to a combined offering between Primesight and RadiumOne that integrates out-of-home and…