Just 2,617 consumers sign up to the FPS in first month
Fears that the Fundraising Preference Service would trigger a mass opt out of charity communications appear to have been way…
News
Online ads targeting women ‘fall way short of the mark’
Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns…
Man City global platform to ramp up fan engagement
With the new Premier League season just days away, Manchester City has launched a data-driven fan engagement platform designed to…
Business leaders welcome new UK Data Protection Bill
The Department for Culture, Media & Sport has confirmed plans to present the Data Protection Bill to Parliament as soon…
Engine hires ex-Callcredit chief as Ping steps up at Fuel
Engine has hired former Callcredit marketing services boss Will Lowe to lead its data and analytics consultancy, Fuel, and promoted…
Whistl buys stake in Prism DM for e-fulfilment service
Whistl is continuing to beef up its services by moving into the e-fulfilment market by acquiring a stake in Prism…
Hastings Direct launches TV and digital blitz with Rapp
Hastings Direct is launching a major marketing campaign – featuring two new TV ads – in an effort to reinforce…
Sky rolls out VIP loyalty scheme to 13 million customers
Sky has officially launched its loyalty scheme – following months of trials – and will offer long-serving customers free broadband…
RSPCA blames ‘coding change’ for sharing donor data
The RSPCA has blamed a “coding change” to its supporters’ database for sharing the data of 15,028 opted-out supporters through…
Revealed: the top five UK cities for data innovation
London, Edinburgh, Manchester, Brighton, and Southampton have been named as the top five UK cities for data innovation, according to…