Most email marketers send campaigns on the wrong day
Email may have been a key weapon in the marketer’s armoury for nearly two decades but most brands are still…
News
Lords demand clampdown on ‘murky’ online ad industry
The House of Lords Communications Committee has slammed the online ad market – despite hailing the wider industry as a…
Personalisation strategy puts Lovehoney virgins at ease
Online adult retailer Lovehoney is hailing the implementation of a new customer experience platform for an increase in converting first…
Mission buys Krow and aligns agency with Big Dog
The Mission – the marketing services company behind 15 agencies including Big Dog, Bray Leino Yucca and Story – has…
Denham confirms GDPR hotline gets 500 calls a day
With just over six weeks to go before GDPR comes into force the Information Commissioner Elizabeth Denham has said that…
Unlimited restructures to bring data and creative closer
The Unlimited Group, the organisation behind TMW Unlimited and Prophecy Unlimited, is undergoing yet another restructure, this time with the…
Avios loyalty club to be axed in UK and merged with BA
The Avios loyalty scheme is set to be axed in the UK this summer, with members being switched to the…
Royal Mail slapped by ICO for 300,000 unlawful emails
Royal Mail might be licking its lips in anticipation of a boost in direct mail volumes thanks to the ICO’s…
Mint Global signs up top speakers for this month’s event
DecisionMarketing has signed as a media partner for The Global Marketing Alliance’s Mint Global summit, being held in London later…
Sainsbury’s plots major overhaul of Nectar programme
Just weeks after buying the Nectar loyalty scheme, Sainsbury’s is already plotting a major overhaul of the programme by trialling…