Rapp reveals debut activity to attract Yanks to Mancs
Rapp has unveiled its first campaign designed to promote Manchester as a tourism hotspot after being appointed by Marketing Manchester,…
News
Met Police under fire over shotgun security mailshot
The Metropolitan Police has been accused of compromising the data of 30,000 firearm and shotgun owners living in London after…
‘Magpie’ SMEs warned over GDPR risk of data hoarding
SMEs are being warned to overhaul their magpie-style data retention strategies in the wake of a new study which claims…
Lida promotes Cootes as Goodman heads to New York
Having already boosted its senior creative team this week, Lida has now overhauled its top management by handing Claire Cootes the role…
Consumer concerns fuel fears of widespread data abuse
Fresh evidence of potential data abuse has emerged in a Chartered Institute of Marketing study which reveals that the majority (55%)…
Microsoft claims to be first to offer GDPR compliance
Microsoft is aiming to steal a march on its rivals operating in the £23bn cloud storage market by pledging that…
Adidas on knees after Boston Marathon ‘survival’ gaffe
Adidas has been forced to issue a grovelling apology after sending out what it admitted was an “insensitive” marketing email…
Now Bellwether predicts huge growth in DM expenditure
The prospects for direct marketing spend have received yet another boost this week with the latest IPA Bellwether Report predicting…
Final GDPR consent guidance set to be published in June
The Information Commissioner’s Office says it will publish a final version of its GDPR consent guidance in June, after receiving…
General Election to fuel direct marketing spend windfall
The direct marketing industry will be licking its lips at the prospect of a major boom in spend – worth…