Insight overhaul sees Kuoni axe TV for digital and mail
Upmarket travel operator Kuoni is ditching TV advertising for the first time in five years for its main Christmas and…
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Overweight marketers blame their jobs for piling it on
Over a third (36.8%) of marketing professionals blame their jobs for making them gain weight and – as a result…
Accenture Interactive scoops the account from heaven
Accenture Interactive can now boast it has God on its side in its fight against the big marketing groups after…
Over 170 companies under investigation for rogue calls
The Information Commissioner’s Office is ratcheting up its battle against so-called nuisance calls, with 177 cases now under investigation and…
Merkle hires M&A specialist to ramp up acquisitions
Dentsu-owned data-driven marketing agency Merkle has signalled its intention to carry on spending by appointing its first head of mergers…
Trefor Thomas steps down at Lida for fresh challenge
Lida chief creative officer Trefor Thomas has decided to call it a day after just 18 months in the role…
Rolls-Royce launches data unit to power up innovation
Rolls-Royce is putting data and analytics at the heart of its business through the launch of a new unit which…
Callcredit taps into AI to fight fraudsters and defaulters
Callcredit has turned to artificial intelligence to tackle fraudulent loan applications as well as potential loan defaulters by using machine…
UKIP tries to block ICO probe into Brexit vote targeting
UKIP is attempting to block an investigation into its use of analytics and profiling during the EU Referendum campaign, which…
House of Fraser wins battle of festive email campaigns
The jury is still out on which brand won the battle of the Christmas TV ads but in the world…