Programmatic fears fail to halt march of the machines
It seems that despite widespread concerns that programmatic advertising is open to fraud, when push comes to shove brand owners…
News
Gambling ad roasted for branding Loose Women ‘pigs’
An online gambling firm which branded the stars of ITV daytime show “pigs” has been slapped down by the ad…
Final GDPR consent guidance may not be out until April
Anyone banking on the Information Commissioner’s Office providing a pre-Christmas GDPR treat by publishing its final consent guidance for the…
Online display ads ‘also drive instore sales’ with 2:1 ROI
Concerns that online display ads rarely bring in revenue have been allayed – within the retail sector at least –…
Technology sector to use 20% of global power by 2025
Many sectors of direct marketing are used to being public enemy number one but few could shoulder the latest accusations…
Inspirational women unveiled in “20 in Data & Tech”
The initiative launched by senior female figures in the UK data industry to motivate and galvanize women working in the…
Too old or too young; age discrimination rife in industry
As the drive for diversity in the workplace gathers pace, it appears that both the bright young things of the…
Blueberry Wave launches in-house training academy
Data specialist Blueberry Wave is attempting to tackle the skills shortage by joining forces with the IDM to launch its…
Proximity triumphs as Ikea builds for expansion drive
Proximity London has beaten off DigitasLBi to scoop the Ikea Family business, bringing the curtain down on Lida’s seven-year relationship…
ICO launches purge of ‘dead numbers’ on the TPS file
The Information Commissioner’s Office has confirmed it has finally started to remove dead and invalid numbers from the Telephone Preference…