Lida brings in SapientNitro chief to lead craft disciplines
Lida has strengthened its creative department by raiding SapientNitro to recruit Pavel Fernandez as creative director. Fernandez will work across…
News
GDPR profiling clampdown puts companies on red alert
Companies still struggling to get to grips with the new rules governing marketing consent under GDPR might want to look away…
Website downtime can lead to ‘mass customer exodus’
Website downtime might be an occupational hazard for many online brands but for consumers it is a major issue, with…
ASA refuses to make a meal out of thin Selfridges model
When is a skinny model not too skinny? It is a question which has vexed the ad watchdog for years…
Rampant mobile helps digital spend break £10bn barrier
Fresh evidence has emerged that the concerns over the effectiveness of digital advertising, as well as the current ad placement…
Tesco faces £560m fine as DunnHumby deals are probed
DunnHumby’s new boss faces an uphill battle as soon as he joins with the supermarket watchdog – which works with the Department…
Shop Direct signs up for ‘always ready’ ad-serving plan
Shop Direct is set to launch real-time, digital out-of-home campaigns with tailored creative executions, optimised by time, location and audience…
DunnHumby lures Google ad chief to succeed CEO Hay
DunnHumby has recruited Google’s vice president of advertising solutions to succeed chief executive Simon Hay, who left the Tesco-owned data…
Charity watchdog exposes ICO gaffe on GDPR consent
The Information Commissioner’s Office has run into further bother over its draft guidance on GDPR consent with what appears to…
DMA offers shot in arm as digital skills crisis deepens
The DMA is offering the direct marketing industry’s expertise to businesses growing increasingly concerned about the skills crisis, following a…