Give us humans and not robots, UK shoppers demand
Location-based marketing may have been hailed as a new treasure trove of possibilities to target consumers – through spying mannequins,…
News
Tories escape ICO action despite unlawful election blitz
The Conservative Party has escaped with just a slap on the wrist despite being found to have “crossed the line”…
Daily Mail insight boss Ian Thomas quits for Samsung
Daily Mail data insight chief Ian Thomas has quit the newspaper group after just a year to take up a…
Spar secures Zapper deal for loyalty and payment app
Convenience store group Spar UK is launching an all-in-one mobile payment, loyalty and coupon app after signing a deal with…
Big Dog takes lead in Aviva Community Fund campaign
The Aviva Community Fund, a core part of the financial services giant’s corporate responsibility programme, is launching a new campaign…
First consecutive rise in online ad views yet UK still lags
UK online advertising viewability has risen for the second consecutive quarter for the first time ever to reach 52% –…
Firms finally wake up to GDPR but despair about future
At last it seems companies have woken up to the biggest overhaul of data protection laws in a generation following…
Brace yourselves for the GDPR data ambulance chasers
The prospect of huge fines may be driving most companies’ efforts to achieve GDPR compliance before the May 25 deadline…
Oh pants…Lineker forced to don undies for new ads
Gary Lineker has been forced to put on his underpants for a new marketing campaign after London Underground bosses rejected a…
Home Office pulls plug on Category B prison call centre
The future of prison call centres – where inmates are paid £3.40 a day to carry out lifestyle surveys and…