Coppafeel breaks taboo with full-frontal TV campaign
Breast cancer charity CoppaFeel has broken one of the last taboos of TV advertising by being the first advertiser to…
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Mind hires Psona to devise campaign for GDPR opt-ins
Mental health charity Mind has appointed Communisis-owned Psona to develop a campaign to get new and existing donors to opt-in…
Stressed out marketers struggling to get a decent kip
Want to know what is keeping marketers awake at night? According to a new study it is simply their jobs,…
Proximity London takes pole position at DMA Awards
Proximity London has muscled to the front of the DMA Awards shortlist, leading the way with 24 nominations, for eight…
Fears grow that postal dispute will cripple mail revival
The direct marketing industry is calling for both Royal Mail and the Communications Workers Union to get back round the…
Lloyds Bank call centre duo banged up for data fraud
Companies have long been warned about “the enemy within” but further proof of the need to keep a closer eye…
Acxiom drafts in new partner for GDPR compliance drive
Acxiom is beefing up its services to assist companies in their efforts to achieve GDPR compliance before the May 2018…
Publicis unites data and tech for ‘individual targeting’
Publicis Group has created a new division that combines its data and technology offerings which, it claims, will enable clients…
Matt Atkinson ditches Saga to lead Co-op membership
Saga chief marketing officer Matt Atkinson has quit the organisation to join the Co-operative Group as chief membership officer, just…
Hulbert and Haworth move up in Wunderman revamp
Just weeks after promoting Stephan Pretorius to UK group chief executive, Wunderman has picked another insider to run the London…