Debenhams eyes turnaround with Beauty Club boost
Debenhams is playing to its strengths by overhauling its Beauty Club Reward Card in an effort to attract more members…
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Realise chief Proudler to double up as boss of Amaze
St Ives-owned digital marketing agency Amaze has appointed a new managing director to further strengthen the board and help lead…
MEC hires head of organic performance for content arm
MEC has appointed Andy Francos to the role of head of organic performance at its Wavemaker content division – launched…
Royal Mail turns to ‘The Force’ with Star Wars collection
Royal Mail is aiming to get “The Force” on its side as it tries to boost its letters business with…
Holiday sickness claims campaign goes down the pan
A YouTube campaign designed to get consumers to make a claim for holiday sickness by using a spoof news report…
Sky Betting & Gaming axes affiliate marketing scheme
Sky Betting & Gaming is pulling the plug on its affiliate marketing programme just days after claims that some affiliate…
Jack Daniel’s pushes cultural heritage with online hub
Jack Daniel’s Tennessee Whiskey is bigging up its heritage in pop culture with the launch of an online hub, which…
One Stop boosts data insight with behavioural software
Convenience store chain One Stop is further boosting its data strategy by implementing new behavioural software to drill down into…
ICO recruitment drive hit by scramble for GDPR experts
Information Commissioner Elizabeth Denham has warned that the regulator faces a major challenge in recruiting and retaining top staff to…
Ex-Epiphany chief returns as Jaywing buys his start-up
Former Epiphany creative director Gaz Battersby has returned to the business after parent company Jaywing acquired his digital agency start-up,…