Lida promotes Cootes as Goodman heads to New York
Having already boosted its senior creative team this week, Lida has now overhauled its top management by handing Claire Cootes the role…
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Consumer concerns fuel fears of widespread data abuse
Fresh evidence of potential data abuse has emerged in a Chartered Institute of Marketing study which reveals that the majority (55%)…
Microsoft claims to be first to offer GDPR compliance
Microsoft is aiming to steal a march on its rivals operating in the £23bn cloud storage market by pledging that…
Adidas on knees after Boston Marathon ‘survival’ gaffe
Adidas has been forced to issue a grovelling apology after sending out what it admitted was an “insensitive” marketing email…
Now Bellwether predicts huge growth in DM expenditure
The prospects for direct marketing spend have received yet another boost this week with the latest IPA Bellwether Report predicting…
Final GDPR consent guidance set to be published in June
The Information Commissioner’s Office says it will publish a final version of its GDPR consent guidance in June, after receiving…
General Election to fuel direct marketing spend windfall
The direct marketing industry will be licking its lips at the prospect of a major boom in spend – worth…
Lida brings in SapientNitro chief to lead craft disciplines
Lida has strengthened its creative department by raiding SapientNitro to recruit Pavel Fernandez as creative director. Fernandez will work across…
GDPR profiling clampdown puts companies on red alert
Companies still struggling to get to grips with the new rules governing marketing consent under GDPR might want to look away…
Website downtime can lead to ‘mass customer exodus’
Website downtime might be an occupational hazard for many online brands but for consumers it is a major issue, with…