Get your kicks in 2026… by giving women the essentials
What women consider “essential” has always revealed more about culture than consumption. When a product becomes something she cannot imagine…
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IPA certificate sees president prime young creative guns
IPA president and BBH chief executive Karen Martin is coming good on her promise to put creativity at the heart…
VML drafts in WPP global client lead to succeed Hulbert
VML has appointed Joe Petyan – the WPP global client lead for HSBC and Haleon – the new chief executive…
Miracle-Gro owner wants CRM to blossom with Flourish
Evergreen Garden Care, one of the world’s leading garden care companies, is aiming to deepen consumer relationships and unlock long-term…
Get your kicks in 2026… with omnichannel engagement
The concept of omnichannel engagement may be nothing new but, as we head into 2026, it’s no longer a nice…
FT ‘For The Why’ marks first global campaign by NCA
The consumer subscriptions business of the Financial Times has launched a new global marketing campaign designed to highlight the FT’s…
E.On consumer business hires influencer agency TSA
The UK consumer division of the energy company E.On is aiming to overhaul its social content creation strategy to support…
IPA names ‘six of the best’ in New Year’s Honours list
The IPA has rewarded six advertising professionals for their “outstanding” service to the industry as well as for raising the…
Car marketers upbeat on revenues and spend for 2026
UK automotive industry marketers reckon the year ahead will be defined by growing revenues, investment and budgets, but have dismissed…
Vodafone ‘Nation’s Network’ blitz battered by watchdog
Vodafone could be forced to pull the plug on its tagline “The Nation’s Network” – or at the very least…