Get your kicks in 2026… by offering paid experiences
For years, marketers have fixated on the attention economy – fighting for a few more seconds of a consumer’s scrolling…
News
MPs urged to rein in UK reliance on US tech giants
Privacy organisation Open Rights Group is calling on MPs to implement a digital sovereignty strategy to reduce the UK’s reliance…
Experian turns ‘Grimm’ fairy stories into happy endings
Experian is opening the new year with a new marketing strategy which takes a leaf out of the Brothers Grimm…
Boutique chief and ‘proud Brummie’ net top IPA roles
The IPA has drafted in a fresh leadership team in the regions with new city heads for both Leeds and…
New mentoring scheme ‘The Dodds Legacy’ launches
Omnicom agencies Rapp and Ogilvy have joined forces with The Marketing Skills Trust to launch a new mentoring programme in…
Get your kicks in 2026… by embracing ‘golden oldies’
It has been well documented that data and marketing budgets are tight, and what money that is available seems to…
UK firms scramble to lure data and tech professionals
While millions of British workers are apparently planning to hand their notice in this week due to a growing disgruntlement…
Saatchi claims Aviva bonus in major advertising rethink
UK insurance giant Aviva is planning a major overhaul of its advertising and marketing activity with a changing of the…
Bosses facing mass exodus as January blues bite hard
British bosses are bracing themselves for a serious bout of January blues among the workforce, with as many as a…
Alpen’s ‘Ralph’ success sees Mother munch on Weetabix
Weetabix Food Company has given Mother a new year boost by handing the agency the advertising account for its main…