CoppaFeel urges young to ‘Get It Off Your Chest’
Breast cancer awareness charity CoppaFeel is launching a new brand campaign which aims to raise awareness of lesser known signs…
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Partners creates ‘Switch Guarantee Guy’ for Bacs
The Current Account Switch Service is aiming to shake UK bank customers out of their slumber through a new campaign…
TalkTalk flayed over brutal treatment of pensioner
TalkTalk’s claim that it “always strives to give customers the best experience possible” has been rubbished after the company used…
MP claims DM sector is run by rogues and shysters
The direct marketing industry may need to launch a new charm offensive in the corridors of power after one MP…
Macmillan hunts agency for major fundraising event
Macmillan Cancer Support is understood to be hunting a new agency to handle the direct marketing strategy for its signature…
Amaze develops first loyalty scheme for Pizza Hut
Pizza Hut Restaurants is continuing to ratchet up its digital strategy with the launch of its first loyalty scheme, which…
Carling toasts new Nielsen programmatic data deal
Brand owners are being offered the chance to tighten up their targeting through a new partnership between Nielsen, Sainsbury’s and…
BA pulls plug on Diamond Club loyalty programme
British Airways is scrapping its Diamond Club loyalty programme after terminating its deal with credit card giant MBNA, meaning members will…
Man City aims to win over fans with player insights
Manchester City manager Pepe Guardiola may be renowned for his exacting standards but the Premier League club is now giving…
Noose tightens on bosses of rogue call companies
Legislation which could lead to the disqualification of rogue telemarketing company directors like Tony Abbott and Nev Wilshire – whose businesses…