M&S chief insists Sparks scheme will lead revival
Marks & Spencer’s new chief executive Steve Rowe says one of his first jobs will be to tap into the…
News
Sainsbury’s ditches Price Match for lower prices
Sainsbury’s is finally ditching its Brand Match scheme – running since 2011 – to plough the money into lower regular…
EU referendum mailings ‘hoodwinking consumers’
Both sides of the European referendum debate have been slammed for trying to hoodwink consumers with their direct mail campaigns,…
Annoying, irrelevant ads driving ad-block take-up
Marketers may be lamenting the rise of ad-blockers but it appears they only have themselves to blame as most people…
RIAS targets opt-outs after suppression file gaffe
Over-50s insurance specialist RIAS has admitted that a suppression cock-up forced it to suspend a major marketing campaign for nearly two…
Top charity groups wade into preference service row
Fundraising Preference Service chief George Kidd may just rue the day he ever accepted the job of launching the controversial…
Exterion beefs up insight with new data partnership
Exterion Media, the company which recently retained the London Underground advertising business, is further strengthening its analytics capabilities by bringing…
ONS trials new data sources to replace the Census
The Office for National Statistics has unveiled a bizarre plan to replace the Census by gathering data from mobile phone…
Whistl door-drop planning scheme now on Mediatel
Mediatel, which provides media data, planning tools, and market insight, to the UK media industry’s has added Whistl’s door-drop planning…
Facebook brings in DunnHumby for major data push
Facebook has signed a deal with DunnHumby in the UK to build a major joint dataset in conjunction with its…