Door-drops ‘more effective’ than online or press ads
Three-fifths of consumers prefer to receive retail offers through the humble door-drop more than any other channel, including newspaper ads…
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Health specialist under fire for hoodwinking mailer
Private medical company Bluecrest Health Screening has been blasted for a direct mail campaign, which the ad watchdog believed could…
BBC One Heir Hunters firm exaggerated expertise
The probate research firm featured in the BBC One series Heir Hunters has been forced to change its website after…
Foyles turns the page with loyalty scheme overhaul
Book retailer Foyles has hailed a revamp of its loyalty scheme as a major factor in its turnaround, which has…
Swansea crowned the ‘nuisance call capital of UK’
Swansea has been dubbed “the nuisance call capital of the UK” after two more companies were fined by the Information…
ICO updates marketing guidance amid legal threat
The Information Commissioner’s Office has issued new direct marketing guidance, amid proposals to put the measures on a statutory footing,…
Data industry urged to tackle consumer opt-outs
The data industry has been challenged to respond positively to soaring consumer opt-outs or face death by a thousands cuts…
Client wins trigger key hirings at Draw Connect
Draw Connect, the agency set up by former Underwired chief Nick Elsom as part of the expansion of Draw Group,…
Age UK under fire again for dodgy data practices
The murky world of charity data has been exposed once more after an adjudication against Age UK revealed its fundraising…
BA recruits Amanda Phillips for global content role
British Airways has appointed former Proximity London chief Amanda Phillips to spearhead the global design and delivery of marketing content…