Retailers fail due to hidden customers, says start-up
The one-time boss of music chain Fopp has launched a new data analytics consultancy, dubbed Big Data for Humans, with…
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FastMap publishes guide to help charity marketers
As charity marketers pore over the new marketing rules, most will be scratching their heads over where to start when…
Ripped out heart ad lands Crimestoppers in bother
Crimestoppers has had its collar felt by the ad watchdog over a campaign which attempted to tackle drug-related violence by…
Epsilon drafts in Mark Fiddes to lead agency assault
Epsilon, one of the biggest data-driven marketing companies in the world, has signalled its intent to go after DM agency…
CRM chiefs set for bumper year with 26% pay rise
Marketers looking to secure a bumper pay rise take note: people with CRM skills are going to see a 26% hike in…
Mirror under fire for attack on unaddressed mail
The Daily Mirror has launched a scathing attack on unaddressed direct mail, despite being part of the Trinity Mirror group…
Proximity’s Hope Locker makes splash for WaterAid
As the fall-out over charity marketing refuses to die down, Proximity London has come up with a novel fundraising idea,…
Call for privacy zones for shoppers to avoid tracking
With fears growing over the use of data-driven location tracking systems in shops, retailers are being urged to set up…
Bob Wootton steps down at ISBA for a different gig
ISBA director of media and advertising Bob Wootton has decided to call it a day after 20 years at the…
Karmarama senior hire to beef up content team
Karmarama has come good on its pledge to strengthen its data-driven approach by poaching MEC chief Jamie Toward to head up its…