‘Best minds in business’ extol direct mail benefits
Royal Mail MarketReach has signed a raft of new industry figures as it steps up its campaign to get more…
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Charity probe reveals blatant disregard of data laws
A Fundraising Standards Board investigation into the furore sparked by the death of Olive Cooke reveals wide-scale breaches of data…
Director of fake TPS firm faces trial at Crown Court
The director of a Bournemouth telemarketing firm company fined £80,000 for making “aggressive” nuisance calls is now being prosecuted for…
Digital ad fraud to cost brands $7.2bn in 2016
The digital marketing industry may already be facing a headache over ad-blockers, viewability and effectiveness but the rise of ad…
Acxiom hands marketing division to ex-US Navy man
Acxiom’s UK team has a new boss to report to following the rapid rise of Dennis Self to the role of president…
Obama urged to intervene in safe harbour talks
US President Barack Obama has been urged to personally intervene in the negotiations over a new safe harbour agreement –…
Founders pull plug on ‘out of date’ Friends Reunited
Friends Reunited, one of the original social network sites, has finally given up the ghost, after admitting most of its members…
Brittany Ferries hands data strategy brief to Anaylin
Brittany Ferries has appointed Anaylin to build a customer and analytical database and communications platform to increase engagement with customers…
Kids’ charity hires Wood for Trees for analysis boost
Clic Sargent, the UK cancer charity for children and young people, has appointed Wood for Trees as part of plans…
ICO evidence exposes mass abuse of the TPS rules
The Information Commissioner’s Office has exposed the abuse of telemarketing rules stretches far wider than the charity sector after revealing…