DecisionMarketing signs Mint Global partnership
DecisionMarketing has signed as the main media partner for The Global Marketing Alliance’s inaugural Mint Global convention, being held in…
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DMC chief blasts sloppy approach to data checks
Industry enforcement body the Direct Marketing Commission has waded into the row over how consent is gained for marketing data…
Callcredit suspends 46m file after consent ruling
Callcredit Information Group has taken the unprecedented step of suspending one of its biggest customer databases – holding details on…
Industry urged to shout about the benefits of DM
The direct marketing industry must be loud and proud about the tangible business results and ROI direct channels deliver for…
Diesel jumps into bed with porn sites for new ads
Fashion brand Diesel has revealed plans to get down and dirty with its marketing by becoming the first mainstream brand…
Caitlin Ryan lands top creative role at Cheil UK
Former Karmarama and Proximity London creative chief Caitlin Ryan has been appointed executive creative director at Cheil London, succeeding Logan…
Weetabix appoints Real Adventure to digital task
Creston-owned the Real Adventure Unlimited has scooped a major brief from Weetabix to implement a new digital and data-led marketing…
Callcredit chief to head up Amaze One data strategy
St Ives direct marketing agency Amaze One has lured former Callcredit Information Group’s head of consulting Paul Kennedy to take…
Mobile marches on but is a mystery to most clients
Mobile advertising may be growing ay eye-watering levels but ignorance among client marketers about how – and indeed whether – the discipline actually…
ASA gives ‘tiny little waist’ ad a big thumbs-down
A teleshopping ad for a garment which enables women to squeeze their waists to the size of a small child’s…