AA brings in Informatica for customer data overhaul
The AA is overhauling data operations in an effort to get closer to its 8 million customers to unearth new…
News
Charity marketing faces new probe after Age UK row
Charities are bracing themselves for a new marketing backlash in the wake of Age UK’s controversial £6m deal with E.On…
Online dating is proving a stiff challenge for most
Online dating may have shed its saddo image but finding happiness is still troublesome for many after research revealed that almost…
UK customer data ‘is still at risk’ despite US deal
Industry experts have hit out at the new transatlantic data transfer deal – hailed as a “major achievement” by EU…
Fresh blow to digital as ad viewability falls sharply
Another day, another report threatens to burst the digital advertising bubble by claiming that online ad viewability levels have dropped…
Newsquest chief hits out at intrusive digital ads
The head of user engagement at Newsquest Direct – one of the UK’s biggest media firms – claims companies have…
Sainsbury’s deal with Argos could boost eBay too
Sainsbury’s bid for Argos could prove a boon for eBay sellers and customers by opening up a much bigger market…
Perfect Storm appoints its first head of operations
BBD Perfect Storm, the London offshoot of Poole-based agency Bright Blue Day, has appointed its first operations director to oversee…
EU confirms 11th-hour deal over US data transfers
The UK data industry should be breathing slightly more easily following a last-minute deal which will permit data transfers between Europe and…
Huge rise in mobile take-up fuels ad-blocking fears
The Internet Advertising Bureau’s claim that there is no “adblockalypse” has been blown out of the water following the release of…