Retail loyalty specialist Ecrebo is targeting a major expansion drive in the EMEA region by beefing up its commercial team with the appointment of Daniel Thompson as vice president of sales EMEA.
Thompson, who also joins Ecrebo’s executive leadership team, brings more than 20 years’ retail industry experience working with global ecommerce, digital, retail analytics and big data organisations.
Prior to joining Ecrebo, Thompson spearheaded the launch of multiple SaaS businesses within EMEA and held senior leadership positions at Mirakl, Hybris-SAP and Microstrategy. Most recently, he was chief revenue officer at Animall Borderless.
The company – which is backed by former Air Miles and Nectar chief Sir Keith Mills and counts M&S and Waitrose among its clients – is looking to build on the launch of its OnPoint platform, which was launched in early 2018.
The platform expands on Ecrebo’s “Message at Till” solution with a suite of products, including OnPoint Coupon, OnPoint E-receipts, OnPoint Message, OnPoint Feedback, and OnPoint Display. Together they are designed to help retailers engage shoppers with targeted messages, offers and promotions any time in the purchase cycle, via any channel.
Ecrebo chief executive David Buckingham said: “With his drive, initiative and extensive retail experience, I am confident David will succeed in accelerating our business growth within EMEA. He is a commercially-minded individual with a fantastic track record and a strong addition to our leadership team.”
Thompson added: “With our OnPoint solution, we have a truly unique and compelling proposition for retailers, with an insanely powerful business case. We deliver unmatched value to some of the world’s leading retailers and I’m looking forward to building on the success we have already achieved.”
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