Havas EHS has created the role of managing director of its creative, data and digital division FULCRM and handed the job to Razorfish’s head of consumer insights in the US, Mark Taylor.
He brings with him nearly 20 years’ experience in data-driven marketing, having started his career as a data consultant at Market Location in 1995.
Taylor then had spells at call centre company Sitel, Organic Inc, Centrica, British Gas and Homechoice before joining Razorfish London in 2006. He switched to the US operation two years later and was most recently vice-president and national lead for solutions design at the Seattle office.
At FULCRM, Taylor will be responsible for evolving the division’s technology partnerships, so data-driven marketing can can be applied across the whole company. It recently signed a deal with Provenir, which specialises in big data cloud-based solutions, enabling the agency to deliver orchestrated loyalty conversations across live POS interactions, mobile apps, websites and social comments on Twitter.
Havas EHS UK group chief executive Tash Whitmey said: “Mark’s knowledge of working with technology partners to develop agency solutions is impressive. This experience is exactly why we were so keen for Mark to join.
“He will play a critical role in evolving our FULCRM offering to lead clients to a more sophisticated way of communicating in real-time with customers. This will both deepen engagement and increase the bottom line.”
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