Partners and Fuel get DWP boost

Engine-owned direct specialists Partners Andrews Aldridge and Fuel have received a shot in the arm following the group’s appointment to handle the Department for Work & Pensions (DWP) workplace pensions activity.
The appointment follows a pitch process, which took place towards the end of 2013 and involved a number of agencies on the Government Procurement Service’s creative roster. The account was previously handled by Adam & Eve/DDB.
The work, spearheaded by ad agency WCRS, will see the agencies develop DWP’s “I’m In” campaign, which has previously featured Apprentice stars Karren Brady and Nick Hewer, as well as entrepreuner Theo Paphitis.
It aims to inform individuals and employers about the roll-out of workplace pensions, as well as separate activity to ensure employers understand their duties.
Engine’s work will encompass integrated marketing communications for the DWP’s workplace pensions policy, including TV, print and digital work.
The win is the group’s fourth since securing a place on the Government Creative Framework last year; it has already scooped new business from the HMRC, the RAF and Royal Navy, and the Department of Business Innovation & Skills.
Engine managing partner Annie Gallimore said: “Saving for our future via pensions is crucial for everyone across the UK.”