Perfect Storm scoops global Britvic

Perfect Storm nets Britvic global briefBBD Perfect Storm has been appointed by soft drinks giant Britvic as the global digital agency of record for its Fruit Shoot brand, following a competitive three-way pitch.
The agency, which beat off TMW Unlimited and Think, already works on the Britvic business but has now has been appointed to work with Fruit Shoot in development of a new global digital strategy.
The focus is initially across eight key markets that include the UK, US, Spain and India. The strategy will include assimilation and redevelopment of all local websites along with increased social community activation and management.
A Britvic spokesman said: “Digital engagement is critical to achieving our ambitions to become a billion dollar global brand by 2020. BBD Perfect Storm has delivered a vision for the role of digital encompassing everything from global campaign activation to local social conversation management. Delivery has begun and we are now looking forward to the launch in the new year.”
BBD Perfect Storm chief executive Jason Foo added: “We have an fantastic opportunity to work with a brand that has a clear purpose and ambition. Fruit Shoot plays an incredibly positive role in family engagement.”
The agency launched 18 months ago as the London offshoot of Poole agency Bright Blue Day and has been growing rapidly, picking up Prudential, BetVernons, Dreams and Wiggle accounts.
Last week has appointed Saatchi & Saatchi London’s head of account management and former Iris chief Simon Humphris to take on the role of managing director.

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3 Comments on "Perfect Storm scoops global Britvic"

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  3. RT @DM_editor: Perfect Storm scoops global Britvic @bbdperfectstorm #digitalmarketing #directmarketing #CRM #adverti…

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